I lead the global strategy for user lifecycle marketing across all products and regions. My role involves managing the end-to-end user journey to enhance engagement, retention, and overall customer experience. By leveraging data-driven insights, I create personalized campaigns that cater to our diverse international clientele, ensuring seamless interactions with our suite of financial products worldwide.

I spearheaded innovative digital marketing campaigns that transformed user engagement and revenue generation for SaaS products. My strategic focus on data-driven solutions and cutting-edge marketing automation led to significant reductions in cart abandonment rates and notable increases in sales conversions. My tenure was marked by a deep commitment to leveraging technology and analytics to drive marketing excellence and business growth

I drove substantial growth through innovative online and offline marketing campaigns. My strategic approach, centered around optimizing growth channels and data analysis, led to a 200% expansion in the customer base. My tenure at Enlitened was characterized by a keen focus on enhancing user engagement and retention, significantly reducing customer acquisition costs, and implementing effective referral programs, all contributing to the company's rapid market expansion and success.

I specialized in managing and optimizing B2B marketing campaigns across various digital platforms. My role involved skillfully handling substantial ad budgets, focusing on maximizing ROI through data-driven strategy and market analysis. My efforts led to consistently improved performance across all managed accounts, showcasing my ability to effectively leverage market insights and analytics to drive business success in a competitive landscape.